“ Printing error Caldor relied heavily on a weekly multi-color sales flier to generate business. Fliers were distributed weekly to advertise sales that ran from Sunday through Saturday. In November 1998, the company suffered a public-relations blow, perhaps fatally, when its sales flier featured a prominent photograph of two grinning boys playing the board game “Scrabble” with the word “RAPE” spelled out in the center of the board. Eleven million copies of the flier were distributed to the public via an 85-newspaper distribution chain. Caldor released a statement pressing its mystification over how the image was created and got past proofreaders.[3][4]
June 29, 2009
